Sales and Digital Marketing Executive

Overview

XSellTeam are a Growth Agency, based in Belfast, servicing clients across Ireland, UK, Europe the US and beyond.  Our vision is simple, “enable business growth for our clients” with a clear focus on Inbound and Outbound Marketing.  We have seen year on year growth over the last 5 years, as a result we are looking to find the right person to join our team.

Out values are very important to us, Trust, Empathy, Team, Passion and Fun if you are looking for an exciting role with a growing business would like to be part of our journey and work in a busy, dynamic environment, we would like to hear from you

Job brief

We are looking for an experienced Sales and Marketing Executive to drive our clients planning, execution and optimisation of their online marketing strategy. Ultimately promoting our client’s products and services through digital channels with the aim of generating leads, increasing sales and supporting business growth.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing, including Account Based Marketing (ADM)  and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (LinkedIn, Google, Twitter, etc.)

Manage online adverts through Google Adwords, LinkedIn Ads etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimisation etc.)

Prepare and oversee blogs, event promotion, email campaigns and organise their distribution through various channels

Provide creative ideas for content marketing and website updates

Bring design thinking to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Requirements

Proven experience as Digital Marketing Executive or similar role, minimum 5 years.

Excellent understanding of digital marketing concepts and best practices

Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM

Working knowledge of ad serving tools

Perfect knowledge of web analytics tools

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

BSc/BA in marketing or relevant field